Privacy Policy

Last updated: Jul 16, 2025

Welcome to Move Club, a digital wellness service operated by Reaction Wellness Ltd. (“Reaction,” “we,” “us,” or “our”). Your privacy matters to us. This Privacy Policy explains how we collect, use, share, and protect your personal data when you access Move Club via our mobile app or website (the “Service”).

By using Move Club, you agree to the practices described herein. If you do not agree, please do not use the Service.

1. Who We Are

Move Club is a direct‑to‑consumer wellness and fitness program offered by Reaction Wellness Ltd. (Reg. No. 516079506), with its registered office at Sapir 7, Herzeliya, Israel. While Reaction also provides enterprise wellness solutions, this Policy applies exclusively to the Move Club product.

Data Protection Contacts

General Support: [email protected]
Data Protection Officer (DPO): [email protected]

2. Data We Collect

We collect the following categories of personal data to deliver and improve Move Club:

2.1 Information You Provide Directly

Identifiers: name, email address, password
Profile Details: age range, gender, preferences
Health & Fitness Data: step goals, activity levels, weight, wellness goals, challenge responses
Feedback & Support: survey answers, form submissions, support requests

2.2 Data from Connected Services
When you link Apple Health, Google Fit, Health Connect, or similar platforms, we may import:

Step counts
Activity levels
Distance walked (estimated)
Caloric expenditure (estimated)

You can revoke this integration at any time via your device’s settings.

2.3 Automatically Collected Data

Technical & Device Data: device type, operating system, IP address, advertising IDs (IDFA, AAID)
Usage Data: screen views, feature interactions, session timestamps
Cookies & Analytics: session cookies, SDK data for performance monitoring and fraud detection

3. How We Use Your Data

We use your personal data for the following purposes:

Service Delivery & Personalization: to create and manage your account, set and track your walking goals, generate coaching tips, and tailor your experience.
Rewards & Progress Tracking: to calculate points, facilitate redemptions with our Rewards partners (gift‑card vendors or charities), and detect anomalous activity for fraud prevention.
Communication & Support: to send you transactional messages (e.g., subscription confirmations, account updates), respond to support inquiries, and notify you of material changes to the Service or these policies.
Marketing & Advertising: to send promotional emails or in‑app messages if you opt in, and to display personalized ads within Move Club using anonymized or pseudonymized data.
Analytics & Improvement: to analyze usage patterns, measure performance, resolve technical issues, and refine features.
Legal & Compliance: to comply with applicable laws, enforce our Terms & Conditions, and protect against fraud and abuse.

4. Legal Basis for Processing

If you are located in the European Economic Area, the UK, or Switzerland, we rely on the following legal grounds for processing:

Consent: for marketing communications, cookies beyond strictly necessary, and connected‑service integrations (e.g., Apple Health).
Contract Performance: to fulfill our obligations under your subscription and to operate your account.
Legitimate Interests: for analytics, fraud detection, service improvement, and enforcing our Terms, provided these interests do not override your rights.
Legal Obligation: to retain records for tax, regulatory, or other legal requirements.

5. Sharing Your Data

We do not sell your personal data. We may share your data with:

Service Providers: cloud hosting, analytics platforms, email delivery services, customer support tools.
Rewards Partners: limited account and points data (e.g., your name, email, and redemption details) solely to fulfill gift‑card or donation requests.
Advertising Platforms: anonymized or pseudonymized data for ad targeting, only if you have consented.
Payment Processors: to process subscription payments.
Reaction Wellness Affiliates: for operational support, legal compliance, and fraud prevention.
Legal Authorities: when required by law or to protect our rights and safety.

6. Cookies & Tracking Technologies

We use cookies, SDKs, and similar tools to:

Authenticate and secure your sessions.
Measure and improve app performance.
Enable fraud detection and analytics.
Deliver and personalize in‑app advertising (with your consent).

You can manage or withdraw cookie and tracking preferences through your browser or device settings. For detailed controls, visit our Cookie Settings page in the app.

7. Your Privacy Rights

Subject to local laws, you may have the right to:

Access: request a copy of your personal data.
Correction: update or correct inaccurate information.
Deletion: request erasure of your data (subject to legal retention obligations).
Portability: obtain your data in a structured, commonly used format.
Objection or Restriction: object to or request limitation of certain processing (e.g., direct marketing, analytics).
Withdraw Consent: at any time for processing based on consent.

To exercise these rights, contact us at dpo@move‑club.co. We will respond within applicable legal timeframes.

8. Data Retention

We retain your personal data only as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

Account & Profile Data: retained while your account is active and for up to 24 months after deactivation, then securely deleted or anonymized.
Health & Activity Data: retained for up to 24 months after your last activity, then aggregated or anonymized for analytics.
Transactional & Support Records: retained for up to 7 years to meet financial and legal requirements.

After these periods, we delete or irreversibly anonymize data so it can no longer identify you.

9. International Transfers

Your data may be transferred to and stored on servers located in Israel and to third‑party service providers in other countries (e.g., the U.S., EU). Some of these countries may not offer the same level of data protection. When transferring data outside your jurisdiction, we use safeguards such as:

Standard Contractual Clauses approved by the European Commission;
Data processing agreements that require equivalent protections.

10. Security

We implement industry‑standard technical and organizational measures to protect your data, including:

Encryption of data in transit (TLS) and at rest;
Access controls and authentication requirements;
Regular security assessments and vulnerability scans;
Policies and training to ensure secure handling of data.

However, no system is completely secure. We cannot guarantee absolute security of your information.

11. Children’s Privacy

Move Club is intended for users aged 18 and over. We do not knowingly collect personal data from anyone under 18. If we learn that we have collected data from a minor without verification of parental consent, we will promptly delete that information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or in‑app message at least 14 days before the changes take effect. Your continued use of Move Club after the effective date constitutes acceptance of the updated Policy.

13. Contact Information

If you have questions or wish to exercise your privacy rights, please contact us at:

General Support: [email protected]
Data Protection Officer: [email protected]